Edinburgh-based web developer designing and building websites that work for you. Expert Pendo services, installation, audits, and improving product adoption.
Case Studies
Hand-picked projects including web development, design, and Pendo consulting.
The Orchard Bar
Bar & Restaurant Website
React & Typescript website for The Orchard in Edinburgh. It has a table booking system embedded into the page, a dynamic menu, and a fast, fully responsive experience
The Orchard Bar
The Orchard Bar is a warm Pub and Restaurant in the Canonmills neighbourhood of Edinburgh, just a few meters away from The Royal Botanical. They were my first client when I started offering freelance services back in 2019 and I have managed their site since. Their main 3 requests were to be have a responsive website that allowed their patrons to book a table and where they could advertise their menus. The website is a fast React 19 and TypeScript application, with a photographic hero, a dynamically generated menu that changes seasonally, and clear contact details, with the TableSense reservation system wired directly into the page so guests can check availability and book a table directly from the site
LM Douglas
Fantasy Author Website
Custom Vue website merging author platform and world hub that includes new titles plus exclusive content enriching the fantasy universe for dedicated readers
LM Douglas
As LM Douglas' book catalog expanded, she needed more than a promotional site. Her fantasy world kept on growing with maps, character backstories and designs, and the website was the perfect place to showcase it all. I redesigned and built a custom Vue application that serves as professional author platform showcasing her growing catalog, and an immersive portal into her fantasy world. This transformed a static author site into a living world that grows with each release. Readers now have a destination to dive deeper between books, strengthening engagement and loyalty. The platform is ready to scale with whatever world-building she envisions next
Orders Made Simple
Website Re-Design
Marketing website redesign restoring the company's distinctive visual identity. Returned to the unique style that originally set them apart in the SaaS space
Orders Made Simple
OMS' website had drifted from the distinctive design that made them recognizable. Years of incremental updates diluted their unique visual identity, making them blend in with generic SaaS competitors. As a former frontend developer and designer for OMS, I understand their original design DNA. Led complete marketing website redesign and deployment, reclaiming the clean aesthetic that once differentiated them while modernizing for current standards. The redesign presents a cohesive, memorable identity to new prospects
Sujin Kim
Design and Perspective
Graphic designer's portfolio, built using React 19 & showcasing GSAP animations and innovative navigation
Sujin Kim
Sujin had a clear vision for her portfolio. It reflected her sensibility, letting her work take center stage. She sent me a polished Figma design and precise requirements, removing much of the guessing from the development. Her designs translated into a custom React application that respects her vision while adding interactive depth. Complex animations and unconventional navigation patterns create an experience that feels as considered as her design work. The result does exactly what Sujin needed and gets out of the way while making her work look its best. Clean execution of a clear vision
Loka Care
Healthcare Website in WIX
Design-as-filter recruiting site for specialized caregiver roles. Intentional calm aesthetics attracted right candidates while deterring misaligned applicants
Loka Care
Loka Care needed caregivers for a young adult. Traditional job postings attracted quantity over quality. Applicants who didn't understand the role's patient, focused nature. Designed a website where the aesthetic itself acted as a pre-screening tool. Calm color palette, deliberate pacing, and thoughtful typography created an environment that resonated with patient, attentive candidates while naturally filtering out those seeking fast-paced work. The aim was to filter applicants before they even applied. Candidates who connected with the site's intentional calm were exactly the personalities suited for the role
The PUSH Agency
Pendo Audit and Management
Complete analytics from 0 for talent platform. 50% increase in assignment creation, 70% in reports, and 32 user guides and comprehensive tracking infrastructure
The PUSH Agency
The PUSH Agency had little visibility into user engagement on their talent platform, no analytics, no tracking, no way to identify friction or measure adoption. I helped them build a Pendo infrastructure: 32 guides, 38 tracked features, 15 dashboards, 51 reports, and comprehensive user journey analysis. We performed assignment creation: +52% (33%→50%) and kickstarted report generation: +37% (51%→70%) Thanks to all this we activated dormant features, reduced navigation time 34%, and established data-driven optimization framework for ongoing improvement
The Orchard Bar
Bar & Restaurant Website
React & Typescript website for The Orchard in Edinburgh. It has a table booking system embedded into the page, a dynamic menu, and a fast, fully responsive experience
The Orchard Bar
The Orchard Bar is a warm Pub and Restaurant in the Canonmills neighbourhood of Edinburgh, just a few meters away from The Royal Botanical. They were my first client when I started offering freelance services back in 2019 and I have managed their site since. Their main 3 requests were to be have a responsive website that allowed their patrons to book a table and where they could advertise their menus. The website is a fast React 19 and TypeScript application, with a photographic hero, a dynamically generated menu that changes seasonally, and clear contact details, with the TableSense reservation system wired directly into the page so guests can check availability and book a table directly from the site
LM Douglas
Fantasy Author Website
Custom Vue website merging author platform and world hub that includes new titles plus exclusive content enriching the fantasy universe for dedicated readers
LM Douglas
As LM Douglas' book catalog expanded, she needed more than a promotional site. Her fantasy world kept on growing with maps, character backstories and designs, and the website was the perfect place to showcase it all. I redesigned and built a custom Vue application that serves as professional author platform showcasing her growing catalog, and an immersive portal into her fantasy world. This transformed a static author site into a living world that grows with each release. Readers now have a destination to dive deeper between books, strengthening engagement and loyalty. The platform is ready to scale with whatever world-building she envisions next
Orders Made Simple
Website Re-Design
Marketing website redesign restoring the company's distinctive visual identity. Returned to the unique style that originally set them apart in the SaaS space
Orders Made Simple
OMS' website had drifted from the distinctive design that made them recognizable. Years of incremental updates diluted their unique visual identity, making them blend in with generic SaaS competitors. As a former frontend developer and designer for OMS, I understand their original design DNA. Led complete marketing website redesign and deployment, reclaiming the clean aesthetic that once differentiated them while modernizing for current standards. The redesign presents a cohesive, memorable identity to new prospects
Sujin Kim
Design and Perspective
Graphic designer's portfolio, built using React 19 & showcasing GSAP animations and innovative navigation
Sujin Kim
Sujin had a clear vision for her portfolio. It reflected her sensibility, letting her work take center stage. She sent me a polished Figma design and precise requirements, removing much of the guessing from the development. Her designs translated into a custom React application that respects her vision while adding interactive depth. Complex animations and unconventional navigation patterns create an experience that feels as considered as her design work. The result does exactly what Sujin needed and gets out of the way while making her work look its best. Clean execution of a clear vision
Loka Care
Healthcare Website in WIX
Design-as-filter recruiting site for specialized caregiver roles. Intentional calm aesthetics attracted right candidates while deterring misaligned applicants
Loka Care
Loka Care needed caregivers for a young adult. Traditional job postings attracted quantity over quality. Applicants who didn't understand the role's patient, focused nature. Designed a website where the aesthetic itself acted as a pre-screening tool. Calm color palette, deliberate pacing, and thoughtful typography created an environment that resonated with patient, attentive candidates while naturally filtering out those seeking fast-paced work. The aim was to filter applicants before they even applied. Candidates who connected with the site's intentional calm were exactly the personalities suited for the role
The PUSH Agency
Pendo Audit and Management
Complete analytics from 0 for talent platform. 50% increase in assignment creation, 70% in reports, and 32 user guides and comprehensive tracking infrastructure
The PUSH Agency
The PUSH Agency had little visibility into user engagement on their talent platform, no analytics, no tracking, no way to identify friction or measure adoption. I helped them build a Pendo infrastructure: 32 guides, 38 tracked features, 15 dashboards, 51 reports, and comprehensive user journey analysis. We performed assignment creation: +52% (33%→50%) and kickstarted report generation: +37% (51%→70%) Thanks to all this we activated dormant features, reduced navigation time 34%, and established data-driven optimization framework for ongoing improvement
Experience
A mix of freelance work, academic achievement, and in-house team experience over the past 1 years.
Don't take my
word for it
"It's been amazing to work with Victor. I knew what I wanted and he delivered everything I asked for, followed all brand guidelines, included subtle animations on the site and the site looks better than I could have even imagined. I couldn't recommend him enough!"
"Victor has been working on our Pendo account for a month, and he did a full audit of our initial installation and got us up to speed. We are now working on creating guides & a reporting dashboard, and are excited to see the analytics behind the improvements."
"Victor is absolutely amazing developer to work with. He is very responsible, professional, and his kind advice will make your project even better. Attentive, caring person to work with and I'll definitely work with him again."
"Victor is incredible to work with. He was flexible, patient and delivered work that was of a high quality. I would highly recommend working with Victor for any project. Will be working with Victor again."
"If you're looking for a good developer, Victor is genuinely a pleasure to work with. Super sharp, picks up new things fast. He's a real problem-solver who approaches every challenge with a clear head. His strengths are communication and organisation."