I specialize in designing and building websites using modern technologies. I provide expert Pendo services, from audit and setup to expert custom guides, analytics & reporting.
Case Studies
Hand-picked projects including web development, design, and Pendo consulting.
Pendo Consultant
Certified Pendo developer and consultant with over two years hands-on experience.
Installation & Setup
Pendo Admin certified and experienced in full Pendo installations. I set up your account the right way so everything downstream is reliable.
Audit & Optimisation
Audits of existing installations identifying gaps in tracking coverage, flag redundant or broken tags, and deliver a clear prioritised list of improvements.
Guides, Onboarding & User Flows
From tooltips to multi-step onboarding flows and announcements, I build fully customised guides that match your brand and move users toward key actions.
Analytics & Reporting
Dashboards, funnels, and reports that surface what actually matters. Data you can act on to build effective products.

"Get measurable results faster"
Experience
A mix of freelance work, academic achievement, and in-house team experience over the past 1 years.
Pendo Web Developer
Pendo Specialist & Web Developer for N-able Inc. Expertise in developing in-app guides and announcements using Pendo's Visual Design Studio and custom JavaScript, CSS & HTML, ensuring adherence to brand guidelines and user experience best practices. Led projects with cross-functional teams and stakeholders, including product, UX, and customer success teams, to deliver targeted user engagement campaigns and onboarding flows.
Junior Software Engineer
Full-Stack Developer and acting designer in a start-up environment. Adopted new technologies while working autonomously to develop scalable applications using the MERN stack (React JS/Native with Redux Toolkit, MongoDB, and Node.js). Demonstrated versatility across technical and creative aspects of product development, from feature conceptualisation to implementation.
Website Manager
I owned the whole process from design to execution. Managed the full lifecycle of a WordPress site for Edinburgh Council, creating a platform for community groups in North Edinburgh to connect and share information. Enhanced functionality by leveraging existing modules and customizing plugins to improve styling, user engagement, and overall performance. Collaborated effectively with stakeholders to deliver tailored website customizations, ensuring a user-centric platform that met community needs.
Bsc (Hons) Web Design & Development
First Honours degree and class medal for best academic performance!! Comprehensive degree covering key areas as web and mobile programming, interaction design, and UX. Studied modules in Practical Interaction Design, Web Technologies, and UX Research Methods. Developed skills in designing visual interfaces, database development, and working on collaborative projects, culminating in a dissertation titled "Performance comparison of an art portfolio website built in Vue, Angular and React using common browser-based tools."
Don't take my
word for it
"It's been amazing to work with Victor. I knew what I wanted and he delivered everything I asked for, followed all brand guidelines, included subtle animations on the site and the site looks better than I could have even imagined. I couldn't recommend him enough!"
"Victor has been working on our Pendo account for a month, and he did a full audit of our initial installation and got us up to speed. We are now working on creating guides & a reporting dashboard, and are excited to see the analytics behind the improvements."
"Victor is absolutely amazing developer to work with. He is very responsible, professional, and his kind advice will make your project even better. Attentive, caring person to work with and I'll definitely work with him again."
"Victor is incredible to work with. He was flexible, patient and delivered work that was of a high quality. I would highly recommend working with Victor for any project. Will be working with Victor again."
"If you're looking for a good developer, Victor is genuinely a pleasure to work with. Super sharp, picks up new things fast. He's a real problem-solver who approaches every challenge with a clear head. His strengths are communication and organisation."







